Site Features a Responsive Design and New Tools

Earlier this year Otterbine released its newly redesigned website! The new site is a complete overhaul from the ground up and has freshly designed distributor as well as public portals, provides quick access to key information, debuts some amazing new tools, and features guest appearances by everyone’s favorite Otterbine critters!

“Our old website didn’t lend itself well to use on mobile phones or tablets. With this redesign we saw the opportunity to create a website that was more user-friendly and turn the distributor portal into an invaluable tool for people in our distribution/ service networks,” said Carla Ott, President of Otterbine, Barebo Inc.

To be more specific, the new website is completely responsive! No matter what device people use to access it they’ll be able to utilize every feature. If someone’s in the field and needs to access service manuals or wants to pull up details on specific spray patterns they’ll be able to get out their smartphones and find the information within minutes. “We also have a product that lends itself very well to videos. In addition to highlighting our different spray patterns we now have service and sales training videos,” said Ott.

As soon as users land on the desktop homepage an HD video plays highlighting various aerating fountains. As they dig deeper into patterns there are product specific multimedia galleries with videos and images. These materials showcase what patterns look like from various perspectives. Additionally, on the distributor side of the website users will now have access to several sales and service videos.

However, those aren’t the only new features that distributors can utilize. The portals are a mix of old and new; this ensures that users will still be able to access the existing resources they’ve come to love such as the service center updates/notes and warranty registration. As for new features people can now signup for service school online and access Otterbine’s Vistaprint shop! This shop allows distributors to log on to an Otterbine Print Shop and upload their logo to preexisting designs. These designs range from pop up banners to yard signs. Once a design is finalized users can print their customized promotional materials to be shipped right to their door! Plus all of these materials will qualify for Otterbine Co-Op program!

“We’ve added some things which makes the site a little more fun to use too,” said Robyn Barebo Otterbine’s Digital Marketing and PR Coordinator.

The pond critters that are featured in Otterbine’s catalogs and price lists have made their way onto the site. Throughout the various pages users can find the Otterbine frog, hummingbird, and of course good old Frisky (Otterbine’s resident otter). Some critters even have their own animation so users should keep an eye out to see if they can catch a blinking frog!

Initial feedback for the website has been extremely positive and Otterbine is committed to continuing to tweak the website to make it the best resource it can possibly be.

“We’ve created a very versatile tool and we can’t wait to see what the future holds for this new site!” said Ott, “We believe it helps reaffirm our commitment to preserving our natural aquatic resources through innovative water quality management products and fountains.”